Adam Binder is a digital marketing professional, web designer, and founder of two marketing firms; Creative Click Media and Grow My Practice Online. Never one to shirk away from hard-work, Adam personally oversees every project his companies take on, ensuring that every step of the marketing process, from conceptualization to production to implementation, is carried out and executed with the highest level of care and professionalism. While demanding, this hands-on, production focused approach to the management process affords Adam a unique and intimate perspective on both the needs of his clients as well as the constantly shifting dynamics of the digital marketing industry.
New Perspectives, New Opportunities
From this unique perspective, Adam was able to identify a clearly defined ‘need’ among his clients. Specifically, the need for affordable and professional promotional video content. As one of the most impactful and shared forms of digital content, video has unrivaled potential as a marketing channel. On top of spotlighting and promoting a product or service, promotional videos also greatly increase a website’s SEO and make for fetching and engaging content on social media channels. While many business owners recognize these facts, the prohibitive cost and effort required to produce quality video content often prompts them to adopt more thrifty, though ultimately less effective, marketing strategies.
In speaking with his clients, Adam saw both the potentials and pitfalls of video marketing and set about creating a sustainable framework for producing high-impact, low-cost animated promotional videos to fit any business and any budget. Thus, Adam’s newest venture, Viddio was born, offering videos direct to clients as well as to associated marketers in the form of white label relationships that allow them to resell the videos to their own clients.
Putting Your Best Face Forward
Adam knew from the onset that Viddio was going to need a new website; one that was stylish, modern, and visually distinct from other, similar sites. It took month’s of searching, but Adam finally found the perfect combination of aesthetics, customization, and ease-of-use in the ‘Big Sur‘ child theme for Divi, created by Geno Quiroz. Adam immediately recognized the child theme as the perfect fit for the build he had envisioned. Geno was unwaveringly supportive throughout the build process, offering assistance and guidance anytime Adam had trouble making certain modifications. By utilizing the ‘Big Sur’ theme, Adam was able to craft the perfect online vehicle for his new business easily and in a fraction of the time. The end result is a slice of digital real-estate for Viddio that is stylish, cutting-edge, easy to navigate, and boldly showcases Adam and his team’s prowess in animated video production.
On Using the ‘Big Sur’ Child Theme for Divi
“Divi is a fantastic theme and I love working with it, but after building dozens of sites on it, I was looking for something with a bit more visual and functional distinction. Geno Quiroz’s ‘Big Sur’ child theme hit all the right notes. It was easy to work with and customize, intuitive to maintain and edit, and, perhaps most importantly, provided me with the tools to build a truly stunning website. Geno himself is unwaveringly professional and more than willing to lend his clients a helping hand. While this has been my first website built using Geno’s themes, I’m quite certain it will not be my last.” – Adam
Article thumbnail image by Aleutie / shutterstock.com
Adam is a father, web designer, and entrepreneur who is always on the lookout for the newest, best, and most innovative ways to share in the business success of his clients. Motivated by an uncommon drive to thrive and succeed, Adam hardly knows the meaning of the word ‘down-time’. With a firm grip on the present and an unwavering eye on the future, Adam is looking forward to the continued growth and development of his digital marketing enterprises; Creative Click Media, Grow My Practice Online, and his newest venture, Viddio.